Case Study
Redefining luxury for the modern EV consumer.
The Challenge
Exploring the drivers of a new luxury landscape.
A leading luxury automotive brand sought to thoughtfully position itself as a serious contender in the rapidly changing EV landscape. As the line between premium and economy features has continued to blur for Millennial and Gen Z EV purchasers, it needed to rethink its approach to the core pillars of an upscale experience.
OUR Impact
Go-to-market strategy that speeds ahead of competitors.
Our innovative research informed and optimized strategy across dealer experience, marketing, and product development, helping this auto leader deliver cultural and creative excellence for the next generation of luxury enthusiasts.
