Case Study
Cracking the code on the next blockbuster movie franchise.
The Challenge
Finding the formula behind enduring fandom.
A major tv and film production studio needed to make the right franchise investments to win the streaming wars. They wanted proven criteria to evaluate which intellectual property was most likely to become the next franchise people just can’t stop talking about.
Mockups have been edited to preserve confidentiality.
OUR Impact
A more data-driven way to vet the next big thing.
Aligning a studio to invest in winning IP is a multidimensional undertaking. Our work uncovered the most high-impact tenets of a modern successful movie franchise, and helped the studio make smarter investments with a high degree of confidence. The studio has since launched multiple cross-platform franchises to great success and continues to lead the industry in both television and movie entertainment.
