Capabilities
A holistic approach to
insights and strategy.
With a comprehensive toolkit, experienced specialists, and global reach, we provide everything you expect of a top research and strategy agency, and more. It’s the way we think about and blend these tools together that really sets us apart. We take a more holistic approach to your challenge, combining insights, strategy, and design in ways other agencies don’t, delivering more actionable takeaways for better business impact. With a unique framework and personalized strike team of knowledgeable experts working together, our solutions are 100% tailored to your business goals.
CAPABILITIES
We offer a fully loaded toolkit, custom tailored to meet any challenge.
Qualitative Research
We take a consumer-centric approach to qualitative work, going a level deeper than the usual questions to get a true sense of your customer’s life and your brand’s role within it. By considering people and brands in context and meeting people where they live, work, and play, we're able to uncover and understand deep and personal truths.
Quantitative Research
People are complex decision-makers. We create thoughtful approaches to quantitative research that translate nuanced attitudes into actionable data, while keeping real people at the heart of our work. And since data can often overwhelm, our experienced team focuses the results into clear, easy-to-understand insights that lead to better decisions.
Advanced Analytics
BrainTrust, our in-house team of marketing and data scientists, take research to the next level. We apply the latest in advanced analytics to solve your biggest business challenges. From discreet choice modeling to customer segmentation and everything in between, our approaches unlock the power of data and deliver illuminating results.
Brand & Marketing Strategy
Our brand and marketing strategists work with clients to create brand and business-building solutions. From charting the best path for a new product launch to identifying emerging cultural trends, we operate at the intersection of research, marketing, and brand.
Activation
The best research creates tangible impact that moves businesses forward. We bring insights to life with custom playbooks, workshops, installations, design concepts, and digital experiences to help land new ideas and business decisions within your organization.
Design
We aren’t a design agency – but there’s a reason people sometimes mistake us for one. Our in-house designers create deliverables that are visually stunning and intentionally designed for maximum meaning and impact. Just like our research, our final reports, concepts, playbooks, installations, digital experiences and videos are custom tailored to your team.
OUR DESIGN PORTFOLIO
