Case Study
Crafting a new brand strategy to unlock growth.
The Challenge
Inspiring marketing teams to reach new audiences in thoughtful, meaningful ways.
A major sports media brand wanted to evolve its messaging and voice to connect more directly with unique audience segments. It needed a rallying cry and guidebook for its marketing team to build new campaigns that communicated one promise in distinct ways.
Mockups have been edited to preserve confidentiality.
OUR Impact
A new blueprint for inclusive brand strategy.
We crafted a detailed guide for embodying a distinct voice, language, and messaging for different audiences, revealing a fresh take on the brand’s promise, core pillars, and personality.
With our strategic guidance, the marketing teams have created innovative, award winning campaigns that are unified but still resonant with diverse audiences, that activate their fans across sports and platforms.
