Gretha Seltzer (who just happens to be the daughter of Managing Partner, Jeff Seltzer) along with her 7th grade colleague, Haley, led an impressive and informative interactive discussion on slime.

Hypothesis was acknowledged as one of the largest market research firms based on U.S. revenue, according to the AMA Gold Top 50 Report, as published in the June 2017 edition of Marketing News.

Trained as a classical composer and musicologist, Rex channels his deep understanding of the relationship between people and culture towards helping brands forge meaningful connections with their consumers and drive cultural conversation. An experienced moderator, his work has spanned diverse categories including entertainment, CPG, and hospitality.

Discrete Choice, along with other trade-off techniques, are sophisticated modelling approaches used to guide product bundling, feature optimization, pricing, market sizing, and decisions. In a Choice study, the relative importance of different features or attributes are determined on the basis of a consumer’s pattern of choices when presented with different combinations of options within a survey.

Chief Methodologist Mauricio Ferreira, Ph.D. has authored a paper which has been accepted for publication by the academic journal Applied Marketing Analytics. The article, coauthored with Peter Congdon Ph.D., and  Yancy Edwards, Ph.D., presents a novel statistical model to test brand competition from multiple response questions commonly found in brand surveys.

Throughout the year, our design team, Gridspace, has been tracking the pivotal events of 2016. From the environment, to politics, to economics, we dug into the data to demystify some of the controversies that dominated this year's news cycles while still serving up our signature design.

Last night, Hypothesis held it's annual Holiday Dinner Party at The Library at the Redbury Hotel, right in the heart of Hollywood (and, yes, that was an X-Wing fighter we saw parked across the street).

IAB (Interactive Advertising Bureau) & IAB China recently partnered with Hypothesis to conduct a thought-leadership study on the current state of digital commerce in both countries. Findings from Understanding Digital Commerce in the US & China are getting media attention from BusinessWire, NFC, and others. 

Before joining Hypothesis Los Angeles, Kaitlyn was a Strategist at Egg Strategy, a global strategy and innovation firm. There, she specialized in gathering consumer insights across methodologies to support path-to-purchase mapping, brand renovation, positioning and communication strategy, concept development, and insight planning.

Edmunds.com recently partnered with Hypothesis to conduct a thought-leadership study on the current state of car shopping. Findings from Edmunds' Car Shopping and Gender Report, has already received quite a bit of attention from the media including CBS News, and FOX Business, and others.

An experienced and well respected qualitative researcher, Jennifer enjoys connecting with consumers and unraveling the consumer perspective, emotional and cultural elements that impact values, behaviors, brand and product consumption.

One of the distinguishing aspects of Hypothesis is how collaboratively we work together. When you have multiple departments (design, analytics, and project managers) housed under one roof, clear and respectful communication is critical. But it isn’t always easy.

Hypothesis is excited to announce it will present and lead a panel discussion at this year's The Market Research Event *(TMRE) in October. Jeff Seltzer and Maria Vallis of Hypothesis will be leading a discussion about adopting a consumer-centric research approach, and will then moderate a panel consisting of client-side research professionals from client-partners including ABC, Fullscreen, The Wonderful Company, Grainger WW, and NBC Universal. We hope to see you there!

Too often, market research is conducted, summarized, and then sits on a shelf. On the other hand, forward looking companies understand how to use consumer insights to inform decision making and move the needle. But, that process of creating momentum internally can be challenging. Cross-functional stakeholder ideation work-sessions can help.

Since joining Hypothesis in 2013, Maia has demonstrated an uncommon combination of creativity, passion, intelligence, curiosity, and teamwork. In addition to being a trusted consultant to several of our largest clients, she also demonstrates a strong sense of leadership, and understands (in fact, embraces) that part of her responsibility is to help others shine.

What a great time! Hypothesis took over Perry's in Santa Monica for our annual summer party! Co-workers, spouses, significant others, fiances, and a record number of kids (including all the new babies!) enjoyed music, DJ, dancing, BBQ, and of course, a great bar set up.

Since joining Hypothesis in 2012, Dawn has been an integral part of the growth of the company, establishing best practices in work flow, contributing to team members’ development, and building strong client relationships including Hershey, Mattel, Dreamworks, and Netflix.

Derived importance is essentially a statistical method used to understand what “drives” a variable of interest. For example, we may use it to understand what elements of a message drives interest in an ad or what service features can lead to satisfaction. The analysis helps marketers know what to prioritize and emphasize in product development, service improvements, or messaging.

Hypothesis is excited to announce that Brianne Beach has joined Hypothesis as an Engagement Manager. Like all senior-level staff at Hypothesis, she is well-versed in both quantitative and qualitative methodologies and has an exceptional ability to link consumer insights to her client’s overall business goals.

Infobites, a project developed by the Hypothesis in-house design team, GridSpace, was chosen as a Merit winner in the most recent HOW Promotion & Marketing Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.

Earlier this year, I asked Ke, the newest (and easily the most fashionable) member of BrainTrust, about her Apple Watch: “So, how do you like it?” She responded lukewarmly, “It’s kind of, well, dumb.” That’s interesting. I noticed that no one else in the office had one – and this is an office full of early adopters and folks who love wearable tech (lots of Fitbits, for example). Then, I saw this article forecasting sluggish Apple Watch sales in 2016.

Infographics have become a buzzword in research and information design circles. It seems like everyone's building them to help summarize information, and online tools are making it easier for non-designers to create their own infographics.

Hypothesis is excited to announce its copresentation with longtime client ABC at the Media Insights & Engagement Conference this February. The conference unites the leading media researchers to share unbiased insights on what's really going on in TV consumption and what's next for the industry.

Isha has a strong background, with specific experience in large-scale global brand tracking, advertising efficacy and entertainment research. She holds a degree in Business Administration with an emphasis in Advertising and Promotion Strategy from USC.

Hypothesis is pleased to announce the official opening of our Seattle office! The office helps Hypothesis better serve existing and new regional clients. Seattle is a dynamic city that fits well with the culture and innovative spirit of Hypothesis and we're excited to be a part of it.

Indoor pollutants are found in the office and at home. They can cause a wide variety of serious respiratory and central nervous system problems. What to do? Plants have the answer with natural pollutant-fighting power. Which plants work the best to remove pollutants, and which pollutants are the most dangerous? Infographic research and design by Hypothesis.

Maybe there are a few people out there born with the amazing ability to present, but most of us have to learn this skill. It’s easy enough to Google “good presentation skills” and find lots of tips like: use proper body language; speak with conviction and clarity; don’t rely on notes…and my personal favorites: use humor and have visual aids.

This week we launched our official Instagram page (@hypothesisgroup). Instead of a typical corporate instagram page, though, we wanted to do something unique that showcased our skills and personality. We also wanted to offer something of value that was original. Enter the Infobite.

We excited to launch the official Hypothesis Instagram page at www.instagram.com/hypothesisgroup! Follow us for infobites from our design team, the GridSpace Collective, as well as announcements and happenings from the company.

The new Seattle office will help Hypothesis better serve existing clients, as well as new regional clients. Maria Stark, CEO and founder of Hypothesis, said, “Having a physical presence in Seattle allows us to better service one of our key foundational client partners. Seattle is a dynamic city that fits well with the culture and innovative spirit of Hypothesis.”

It’s getting more and more difficult to keep respondents engaged with traditional, long surveys. To reach respondents and compete for their limited attention, we need to create research experiences that are engaging, immersive and allow them to participate on any device, whenever and wherever they are. To do this we recently added 2 new tools to our research toolkit: Ideastream and Recollective. 

Our Big Ideas teams put together an impactful presentation about retail engagement. The presentation synthesizes insights from hundreds of groups, interviews, and ethnographies from around the world.

Lately it seems everyone is seeking to be an “&,” suggesting a trend toward convergence. Convergence is a concept taken from biology, the tendency of animals and plants to evolve toward similar characteristics. There is a great RadioLab podcast which illustrates the concept using lightning bugs.

Last night at the 2015 ARF Re:Think conference in NYC the Ogilvy Award winners were announced.  The awards, for Excellence in Advertising research, are named for advertising legend David Ogilvy and honor the creative use of research in the advertising development process by research firms, advertising agencies and advertisers.

This year, Hypothesis celebrates its 15 year anniversary. Fifteen years ago, Hypothesis was founded with the intention of creating something different. Clients had specific business questions that required custom research with a strategic angle. They needed specific answers, and we sought out to deliver those answers in a beautiful, elegant way.

Hypothesis, the premier creative and consumer insights agency, is excited to congratulate client-partners Toyota and Saatchi & Saatchi LA on winning a 2015 Ogilvy Award for the national “Jan at the Front Desk” Toyota sales event campaign (“Automotive/Turnaround” category).

Someone asked me the other day how Hypothesis compares to working at a large-scale company with vast resources and trademarked research “solutions”. After giving this a lot of thought, I’ve concluded that there are some key advantages to working in a smaller firm.

Too many research and consulting firms create reports that are the opposite of simple—they are confusing, complicated, and long. We don’t want our reports (or anything else we do) to be hard for our clients and stakeholders. Ironically, creating a simple report requires effort, skill, and experience. 

One of our unique differentiators here at Hypothesis is our dedication and investment in design. Good design is part of our corporate ethos and permeates our work as well as our physical surroundings. Having a full-time, in-house design team affords us the opportunity to dive deep into our data and expose relationships, both conceptually and visually.

In this newly created role, Maria will provide thought leadership and work towards diversifying the existing client base. Jeff Seltzer, Managing Partner of Hypothesis, said: “We are lucky to have such a well-respected, top-notch researcher. She brings an open-mind, expertise, and a hands-on approach. Plus, she adds a great Australian accent to the mix.”