In this newly created role, Maria will provide thought leadership and work towards diversifying the existing client base. Jeff Seltzer, Managing Partner of Hypothesis, said: “We are lucky to have such a well-respected, top-notch researcher. She brings an open-mind, expertise, and a hands-on approach. Plus, she adds a great Australian accent to the mix.”

Authenticity matters. Consumers can tell when your brand voice is genuine and truly reflects what you stand for. While at one time, offering a good or a service was enough, in today’s experiential economy you need to deliver a unique brand experience to differentiate yourself.