Gen Alpha Is Ready to Disrupt: Maria Vallis on What’s Coming Next

By 2025, Gen Alpha will be 2 billion strong and set to inherit $84 trillion—reshaping everything from how we shop to how we bank. 

In this feature from the Spring Issue of IQ Insigniam Quarterly, Hypothesis CEO Maria Vallis unpacks what makes this generation so different, and why businesses need to pay attention now. From AI that co-creates to zero tolerance for performative values, she shares what it takes to keep up.

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You can read the full issue here.