Hypothesis Again a Finalist for David Ogilvy Award with Client IHOP

Hypothesis Again a Finalist for David Ogilvy Award with Client IHOP

IHOP and Hypothesis to be honored at ARF annual gala in NYC, September 26; Hypothesis was previously awarded the Ogilvy gold in 2015. 

Los Angeles, CA – Hypothesis, the premium insights, design, and strategy agency, is excited to congratulate its client IHOP for being named an Ogilvy finalist in both “Best Brand Transformation” and the “Retail and Restaurants” category for its IHOb campaign. We were thrilled to be a part of IHOP’s holistic research campaign that covered everything from a total revamp of the burger menu to tracking breakthrough creative from Droga5. Our research showed that “IHOb” improved long-term perceptions of IHOP, particularly as a place that offers great burgers.    It proved to be one of the most successful campaigns we have ever tracked.

The awards will be presented at the ARF David Ogilvy Award dinner on Septmenber 26 during Advertising Week NY at 583 Park Avenue. We look forward to celebrating this accomplishment with our campaign partners, colleagues, clients, and fellow Ogilvy award winners. This will be our second time attending the award ceremony.

About the ARF David Ogilvy Awards: The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns. Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising.

Contact:  Greg Rice, Chief Research Officer, Hypothesis. E-mail: grice@hypothesisgroup.com 
www.hypothesisgroup.com