Hypothesis Welcomes Toby Zhang as Vice President of Analytics
Los Angeles, January 12, 2023
Hypothesis Welcomes Toby Zhang as Vice President of Analytics
Zhang to Lead Next Wave of Analytics Innovation to Drive Client Success
Hypothesis, an award-winning insights and strategy agency, is excited to announce the addition of Toby Zhang as the newest member of its Advanced Analytics team. Toby is a recognized thought partner with over 15 years of experience leading high-impact analytics, marketing research and consulting engagements with Fortune 500 clients. As VP of Analytics at Hypothesis, Toby will apply his expertise to create insights that drive transformative results in the board room.
“We’re thrilled to expand our analytics team and proud to welcome Toby. His command of advanced analytic techniques, coupled with his deep expertise in customer understanding, marketing strategy, and brand-building make him the perfect fit for Hypothesis and our clients,” said Greg Rice, Chief Research Officer at Hypothesis.
“It’s an exciting time for me to join the innovative Hypothesis team with its strong track record of growth and success. The client roster is unbeatable, but it’s the culture and unique way Hypothesis integrates insights, analytics, and design that really drew me in,” said Toby. “I look forward to building on this foundation and applying my experience as a data scientist, researcher and strategist to grow along with the agency and our clients.”
Toby joins Hypothesis from Burke where he served as VP, Senior Consultant, working on R&D and providing clients with strategic insights and direction. Prior to that Toby spent more than a decade at Kantar Analytics and Kantar Consulting working with top clients to optimize brand strategy, increase customer value and maximize marketing ROI. Toby holds a Master of Marketing Research from the University of Georgia, and a Bachelor of Science in Commerce, Finance & Management from the University of Virginia.
Maria Vallis, CEO of Hypothesis added, “I am personally thrilled to re-unite with Toby after working with him earlier in his career. Toby has the most curious mind, collaborative spirit, and a special ability to communicate the results of sophisticated analytics in a way that’s simple to understand and act upon. I look forward to working with Toby to shape our amazing future.”
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Hypothesis is an insights and strategy agency that helps brands shape the future. The company partners with the world’s most-loved brands to inspire innovation, uncover opportunities, and achieve meaningful growth. Hypothesis has developed a reputation for going beyond the expected, with nimble solutions and wildly collaborative teams of experts, and custom design that amplifies storytelling and inspires action. With roots on the West coast, staff across the US, and global reach, Hypothesis helps important brands do amazing things. Learn more at www.hypothesisgroup.com.
For more information, contact Chiara Lesec at clesec@hypothesisgroup.com
