Industry Leader Mary Ann Packo Joins Hypothesis as Senior Partner
Former Kantar Goldrush CEO, Mary Ann Packo, Will Spearhead New Wave of Client Growth, Research Innovation, and Talent Acquisition
October 9, 2020
Los Angeles, CA—Hypothesis, a premium insights, design and strategy agency, welcomes Mary Ann Packo as Senior Partner. Mary Ann is a global industry leader, with more than 25 years of continuous experience heading brand-building research businesses, both corporate and entrepreneurial. Most recently, Mary Ann served as CEO of Kantar Gold Rush, Kantar’s aggressive expansion into the US West where she delivered continuous year-over-year growth by developing relationships with the world’s top tech and entertainment companies. Today, she also serves as Chair of the Advertising Research Foundation (ARF) Board of Directors.
At Hypothesis, Mary Ann will lead a new wave of growth and innovation for one of the largest independent US-based consumer insight agencies. Packo noted, “Our industry is going through a transformation. Research is more important than ever before because ALL voices must be heard. While we’ve made significant progress in technology and data acquisition over the past 10 years, the next chapter will be about deeply listening, tapping into all available data sources, and creative delivery of recommendations and results. “I’m excited to join Hypothesis because it sits in that sweet spot, where insights, strategy and design come together.”
Jeff Seltzer, Managing Partner at Hypothesis said, “We are honored that someone of Mary Ann’s caliber recognizes what we’ve built at Hypothesis and shares our vision for the future and passion for helping the world’s most important brands do amazing things.”
Added Maria Vallis, Partner, “I am personally thrilled to re-unite with Mary Ann after working with her for 10 years at Millward Brown. She is not only a brilliant businessperson and future-thinking innovator, but she is also a wonderful teacher and mentor, which is wholly aligned with our unique culture. Exciting times are ahead for Hypothesis and our clients.”
Maria Stark, Hypothesis Founder said, "“We are extremely excited to expand Hypothesis with the extraordinary vision and high energy Mary Ann brings with her. Her commitment and contributions to our industry are truly unique and will no doubt continue to be a strong force as we look at the world in new ways. We proudly welcome Mary Ann to Hypothesis and it’s future.”
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Hypothesis is an Insights Association Top 50 Company that uses insights, strategy and design to help important brands do amazing things. We specialize in high-stakes questions that take creative, multi-dimensional approaches, thoughtful strategy and a broad business perspective. Our Momentum strategy team turns insight into application with downstream marketing and implementation planning. And our award-winning Design team translates complex information into compelling deliverables to socialize learnings and engage teams. Founded in 2000, Hypothesis is one of the largest independent agencies and works with global Fortune 500 companies and important brands of all sizes. We are headquartered in LA and have offices in Seattle. Learn more at www.hypothesisgroup.com
For more information, call Jeff Seltzer at (213) 533-7064, or email jseltzer@hypothesisgroup.com.