Case Study
Shaping the data privacy industry with rich B2B thought leadership.
The Challenge
Helping a household technology brand own the conversation around emerging B2B topics of interest.
As a longtime insights partner across Microsoft’s B2B businesses, we’ve been proud to partner on many thought leadership initiatives over the years. With forward-looking insights, thought-provoking authorship, and impactful design, we help Microsoft maintain its status as a respected global thought leader and stay top of mind with B2B customers across a wide range of verticals.
OUR Impact
A trusted, leading voice across diverse B2B tech categories.
Microsoft’s thought leadership initiatives get traction in trade press, on Reddit and Discord servers where IT pros share ideas. The conversations our work fuels have helped solidify its expertise in Data Secuity and the Internet of Things. The content series, IoT Signals, was named the “most influential publication” on IoT in 2019.
